Choosing software shouldn't require trusting the people selling it.
Every vendor demo is a best-case scenario. Every review site is an ad. Somewhere under the noise there's a right answer for your business, and finding it shouldn't cost a year of regret.
What we do
Vendor-neutral selection — we map what your business actually needs, cut the field to the candidates that genuinely fit, and pressure-test the finalists against your real processes and data. We take no referral fees from any vendor, ever, so the recommendation has exactly one customer — you.
Honest both directions: Sometimes off-the-shelf wins clean and cheap, and we say so. Sometimes nothing fits, and the honest conversation is what bending your business around almost-right software actually costs — against what exactly-right would. Building it is one answer. So is Mimiyr, which is ours — we name it here rather than let you find out later, and we recommend it only where it fits.
Proof
Silver Jeans Co. was running on Magento and needed to know whether to stay on it. We put the field through the same test — Shopify among them — against what the business actually did day to day, what each platform would cost over its life rather than at signup, and what it would still have to do in three years. The answer was Demandware.
The same process ran again for the marketing platform: Emarsys, Salesforce Marketing Cloud, Sailthru and Marketo, judged the same way.
Demandware was not the smallest commitment on the list. It was the one that fit, which is the only thing a selection is allowed to optimise for.
Mike is always truthful to everyone.
What it costs
The first conversation is free. Selection engagements are flat-quoted by scope. Prices in CAD.
Questions people actually ask
- Do you get paid by any of the vendors?
No. Not referral fees, not commissions, not partner kickbacks. That’s the entire point of us.