Your E-Commerce runs. Nobody can tell you why sales do what they do.
The platform works, the invoices arrive, and the numbers move for reasons nobody can quite explain. E-Commerce is a system of systems — platform, orders, inventory, marketing, data — and when nobody owns the whole picture, the whole picture quietly leaks money.
What we do
The System Review with an E-Commerce lens — the full stack documented, what’s fragile, what it should cost, and where the leaks are. When you need more than a review, fractional E-Commerce leadership through the Embedded plan — strategy, systems, and the hands to fix what’s found.
Proof
A decade directing E-Commerce for Silver Jeans Co. and its two sister brands — online sales grew 700%, profitably, through replatformings, migrations, and every integration a commerce stack can hold.
At The Dufresne Group, online revenue grew 30% year over year.
A segmented email rebuild took email’s share of online revenue from half a percent to over 22%, partly by cutting the list in half. Presented on Magento’s main stage.
No matter when something new was introduced into a project Mike quickly and efficiently delivered with a collaborative spirit.
What it costs
The E-Commerce review is $1,500 flat, standard bounds. Fractional leadership is $5,000 a month. Prices in CAD.
Questions people actually ask
- We’re mid-replatform and nervous.
Good instinct — replatforming is the highest-stakes call in commerce. We’ve made it, lived with it, and sat on the conference panels about it. Ask before you sign anything.
- Can you just tell us if our agency is doing a good job?
Yes. That’s the Second Opinion, and sometimes the answer is they’re doing fine.